1. Context:
Attending conferences for speaking events, having your own booth or suite, and
travel can be very expensive, often with leads costing $500 to over $1,000
each, and providing only limited face time with the prospective customers.
2. Assessment: Best-practice experience was leveraged for significant improvement.
3. Outcome: A
better alternative was developed and used at significantly lower cost, yielding
twice as many business wins as attending conferences, and was exponentially more
successful when combined with conferences, where the products and services were on display.
4.Insight: Experienced Consultants can bring new
ideas and independent, valuable insight that is outside the normal corporate box.